Tuesday, July 14, 2009

Augmented Reality

The real world is way too boring for many people,” says Mr. S├ínchez-Crespoa, project leader at Novarama, a game developer based in Barcelona. “By making the real world a playground for the virtual world, we can make the real world much more interesting.

Welcome to the world of Augmented reality: a field of computer research which deals with the combination of real-world and computer-generated data, where computer graphics objects are blended into real footage in real time.

Though the concept of Augmented reality (AR) has been around since early 90's (term first introduced by Boeing Corp), it's only in recent past we are seeing a surge in interest for AR. In mobile computing and gaming software, AR is finally realizing a viable business model.

Austrian Company Mobilizy launched Wikitude.me in late 2008. Wikitude.me running on Andriod platform, provides information on 800,000 points of interest around the world on real time.

Earlier this month SPRXmobile, a dutch telecom company launched an Android application named 'Layer', which is being termed as the first AR browser. People in Amsterdam who download 'Layar' on their cellphones can look through the camera and see information about nearby restaurants, A.T.M.’s, and available jobs displayed in front of buildings that house them. This information is provided by companies like Hyves, the Dutch social networking site, and ING, the financial services company. The businesses pay a fee to SPRXmobile for publishing their data.

See the video below on Layers.


AR adoption is likely to increase in near future. I think what is key to success of AR adoption is the data quality and completeness. Big players like Nokia (owns Navteq - provider of map data and content)or Google can leverage this technology to bring in more and more value added services.

Monday, July 13, 2009

Open Cloud Manifesto

Checkout the Open Cloud Manifesto: http://www.opencloudmanifesto.org/

The manifesto outlines the following six principles

1.Cloud providers must work together to ensure that the challenges to cloud adoption (security, integration, portability, interoperability, governance/management,(metering/monitoring) are addressed through open collaboration and the appropriate use of standards

2.Cloud providers must not use their market position to lock customers into their particular platforms and limit their choice of providers

3.Cloud providers must use and adopt existing standards wherever appropriate. The IT industry has invested heavily in existing standards and standards organizations; there is no need to duplicate or reinvent them

4. When new standards (or adjustments to existing standards) are needed, we must be judicious and pragmatic to avoid creating too many standards. We must ensure that standards promote innovation and do not inhibit it

5. Any community effort around the open cloud should be driven by customer needs, not merely the technical needs of cloud providers, and should be tested or verified against real customer requirements

6. Cloud computing standards organizations, advocacy groups, and communities should work together and stay coordinated, making sure that efforts do not conflict or overlap

Reuven Cohen's introductory blog post on Open Cloud

In-spite of Amazon/Google's resistance and Microsoft's frontal attack, Open Cloud manifesto is getting attention. An active user group is already into writing the Open cloud use cases.

My personal take, the might of Microsoft / Google, may be able to kill the initiative, but idea would live on.

Monday, July 6, 2009

Contextual Ads - based off your Social Network Profile

Volkswagen has come-up with a contextualized online advertising campaign that intends to help prospective buyers find the right VW model based on their social profile. Check it out..

Type 1: Context Ad based off of opt-in Twitter profile.

Above Ad: Enter your Twitter name to see a product recommendation

Type 2: Contextual Ad based off of Facebook profile.

“Meet the VWs” Facebook app asks users to opt in to analyze their profile and then recommends VW products based off simple profile info.

Looks to me as the next generation of online advertising. What do you think?