Monday, July 6, 2009

Contextual Ads - based off your Social Network Profile

Volkswagen has come-up with a contextualized online advertising campaign that intends to help prospective buyers find the right VW model based on their social profile. Check it out..

Type 1: Context Ad based off of opt-in Twitter profile.

Above Ad: Enter your Twitter name to see a product recommendation

Type 2: Contextual Ad based off of Facebook profile.

“Meet the VWs” Facebook app asks users to opt in to analyze their profile and then recommends VW products based off simple profile info.

Looks to me as the next generation of online advertising. What do you think?

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