Sunday, April 11, 2010

"Android is Apple's Burger King" - my perspective

During my weekend browsing on twitter, I came across this interesting analogy comparing Apple vs Android to McDonald vs Burger King :

In the article Rob Diana argues
- McDonalds leads innovation and consistency supported by detailed market study in selecting locations of their stores (comparable to apple's product innovation)
- In contrast, Burger King follows a simple yet effective strategy of opening their store near to existing McDonald store and differentiates offering by allowing customers to choose the ingredients of their burger (comparable to Android's strategy of following iPhone with flexible hardware platforms)

Here is my take:
1. apple is undoubtedly the leading innovator in mobile computing. They are maximizing the tight coupling of hardware and software to deliver products that are more often than not prove to be game changer

2. Android on the other hand is fast catching up, but I see following impediments to android's future growth
- lack of control on underlying hardware: OS design is likely to get more and more complex (there-by inducing potential bugs) in future
- As more and more manufacturers (without any differentiating value added services) adopt Android, it's only a logical conclusion that Android platform will be commoditized and cannibalized, their by allowing apple to strengthen it's lead

It's high time that manufacturers like HTC, Motorola, Samsung, take a cue from "Burger King" model of being flexible in giving users what they want (at least in terms of innovation in service delivery, if not on technology)..

1 comment:

Rohan Daxini said...